Tim and Holly Finchem, pillars of the Ponte Vedra Beach golf community for decades, have given $13 million to PGA TOUR Charities to help overhaul the organization's 40-year-old charitable arm into a direct community-investment platform launching with the 2028 season.

The gift, announced Monday, Aug. 24, from PGA TOUR headquarters in Ponte Vedra Beach, comes alongside a deeply personal disclosure: Holly Finchem revealed in a letter published the same day in Global Golf Post that 79-year-old Tim has been diagnosed with Alzheimer's disease.

"For so many years, Tim stood with strength, clarity and conviction at the center of the PGA Tour family … Tim has been diagnosed with Alzheimer's disease," Holly Finchem wrote. "It is a heartbreaking diagnosis, and one that has changed our lives in ways that are hard to put into words."

Tim Finchem served as the TOUR's third commissioner from 1994 until his retirement in 2016. During that 22-year tenure, annual prize money grew from $91 million across three tours to more than $401 million across six. Charitable contributions generated by TOUR events crossed $1 billion in 2005 and hit $2 billion by 2014. He founded First Tee in 1997, the youth-golf program that now has 150 chapters worldwide, and was inducted into the World Golf Hall of Fame in 2021.

The $13 million is what the TOUR called a "catalytic" contribution, according to a PGA TOUR press release. It will accelerate a reimagined PGA TOUR Charities that launches national priority campaigns around well-being, service, youth, access and opportunity. The organization has generated more than $4.4 billion for communities and charities since its inception.

PGA TOUR CEO Brian Rolapp, who becomes commissioner Jan. 1, 2027, said the organization's "continued, shared responsibility" is to make charitable impact easier for players, partners and fans to rally around. He called the Finchem gift an entry into the TOUR's "next chapter."

Player Advisory Council chairman Lucas Glover will lead a group of players helping shape the new platform. Speaking to ESPN, Glover said the TOUR's focus had shifted toward player earnings during the COVID and LIV era, and it was time to put charitable giving "back on the forefront." He joins the PGA TOUR board in 2027.

The philanthropic push also includes Brooks Koepka's $5 million charitable contribution, announced earlier in 2026 with his reinstatement to the TOUR. The remaining $2.5 million of Koepka's commitment will be split across charitable beneficiaries designated by 99 eligible PGA TOUR members.

Laura Neal, executive vice president of PGA TOUR Strategic Philanthropy, said the new model starts locally with tournaments, volunteers and community organizations, and that the next chapter is about generating more coordination and visibility from the TOUR level.

The TOUR said it will provide a progress update by THE PLAYERS Championship 2027, scheduled for March 8–14 at TPC Sawgrass in Ponte Vedra Beach.