Ponte Vedra Boulevard recorded multiple eight-figure home sales this summer, including a July deal that set a St. Johns County record.

The biggest deal: a five-bedroom estate at 1039 Ponte Vedra Blvd. tied to television personality and retail executive Marcus Lemonis closed in July for $22.2 million, The St. Johns Citizen first reported. The sale topped the previous county record of $22 million, set in January 2024 when former T-Mobile CEO John Legere paid cash for another oceanfront estate on the same street.

Laura Bishop and Kim Bright of The Bright Bishop Group at Ponte Vedra Club Realty represented the buyer. Clare Berry of Berry & Co. Real Estate represented Lemonis.

The property spans more than 8,500 square feet on roughly two acres, with 200 feet of Atlantic Ocean frontage. Lemonis purchased it through an LLC for $6.05 million in 2018, according to property records. It hit the market in May for $23.5 million and went under contract within days.

More big closings followed

An estate at 1185 and 1187 Ponte Vedra Blvd. sold July 13 for $20 million, the St. Johns Citizen reported. A newly built home at 516 Ponte Vedra Blvd. then sold for more than $11.68 million, with a deed dated Sept. 1, according to the Jax Daily Record. That six-bedroom, 6,600-square-foot property was built in 2026 by FaverGray Homes.

Statewide luxury boom

The local activity fits a broader Florida pattern. Luxury home prices in Miami rose 18 percent year over year during the three months ending in July, the largest increase among the 50 most populous U.S. metros, according to a Redfin analysis. Tampa followed at 15.4 percent. Nationally, luxury prices rose 5.3 percent over the same period. Redfin defines luxury homes as those in the top 5 percent of a metro area's price range.

Luxury home sales in West Palm Beach jumped 43.9 percent year over year during May–July 2026, the biggest increase in the country, Redfin reported.

In Sarasota County, nine single-family homes sold for $10 million or more during the third quarter, up from one a year earlier, according to the Realtor Association of Sarasota and Manatee (RASM). The Business Observer first reported the Sarasota spike. A newly built Siesta Key estate closed Sept. 28 for $26 million, the county’s highest-priced home sale so far in 2026, the Herald-Tribune reported.

Cash buyers are helping fuel the high end. In Sarasota County, cash purchases accounted for 37.6 percent of single-family sales and 60.9 percent of condo and townhome sales during the third quarter, according to RASM's Q3 report.

"Even with new listings increasing across all segments, inventory continues to shrink, showing buyer demand is outpacing current supply," RASM President David Crawford said in the association's Q3 report.